Building Up Brands, Optimizing Systems, and Driving Results

Madison Prudente Headshot
Hi, I’m Madison Prudente — Web Designer, SEO Specialist & Experiential Marketer

I bring brands to life—on screen and in real life. From high-converting websites to buzzworthy in-store activations, I help businesses connect meaningfully with the people who matter most—turning clicks into customers and interactions into impact.

Let’s Connect
View Resume

Madison Prudente

Email

mprudente14@gmail.com

Phone

631-741-3879

Location

Long Island, New York

Education

Bachelor of Science, Business Administration, Management Information Systems

2019 – 2023

Binghamton University

Certifications

Marketing Hub

2024

Hubspot

Inbound Marketing

2024

Hubspot

Digital Marketing

2024

Hubspot

Intro to Tableau

2025

Simplilearn

Experience

Experiential Marketing Specialist

The Hype Agency
August 2024 – Present

At The Hype Agency, I’ve been the creative energy behind over 25 unforgettable brand activations for household names like L’Oréal, LEGO, and Target. My role blends logistics with storytelling—transforming simple promotions into interactive experiences that drive engagement and boost in-store foot traffic. I track everything from foot traffic to sales conversions, analyzing the data to help clients refine their strategies. Whether I’m leading a product demo, managing a team, or coordinating with retail staff, I make sure each event not only runs smoothly but leaves a lasting impression.

Lead Brand Ambassador

MKTG
June 2024 – Present

At MKTG, I get to blend my love for people, premium spirits, and hands-on creativity into every event I lead. I’ve hosted over 100 tasting activations for standout brands like Casamigos, Ketel One, and Guinness, transforming casual interactions into unforgettable brand moments. Whether I’m serving up cocktails, sharing tasting notes, or explaining the story behind a bottle, I focus on creating real connections—with an average 15% conversion rate to prove it.

Many of these events incorporate interactive tech elements, and I regularly manage branded machinery like custom laser engravers and the Ripple drink-top printer, delivering personalized touches that elevate the consumer experience. I’ve become the go-to problem solver during activations, quickly troubleshooting everything from software glitches to hardware hiccups on-site to keep the vibe—and the event—flowing smoothly. After each activation, I craft detailed recap reports with insights and recommendations to help our clients fine-tune their marketing strategies. From venue coordination to consumer education, I bring energy, professionalism, and creativity to every shift.

Freelance Web Design & SEO Specialist

November 2023 – Present

Freelance web design is where my creativity and tech skills collide. I work directly with clients—often small businesses and entrepreneurs—to build websites that don’t just look beautiful, but actually drive traffic and generate leads. My favorite part? Watching their reactions when they realize their brand can look and feel this good.

From SEO audits to CRM integration, I help streamline their workflows, increase their search rankings (some by 40%!), and bring their digital vision to life. I also help shape brand identities, build marketing assets, and manage every detail from kickoff to launch.

Skills at a Glance

A blend of creative tools, technical know-how, and marketing strategy—I bring a well-rounded skill set to every project I take on.

01

Web Design & Development ​

WordPress, Showit, Elementor, HTML, CSS, JavaScript, Figma, Responsive Design, UX/UI

02

SEO & Analytics

SEMrush, Google Analytics, Tableau, Conversion Rate Optimization, A/B Testing, Keyword Research

03

Project & Client Management

Asana, HubSpot, Salesforce, Dubsado, Lead Generation, CRM Integration, Timeline Management

04

Creative & Marketing

Branding, Email Marketing, Adobe Photoshop, Illustrator, Market Research, Content Strategy

Samples of My Work

01

Sets on the Beach

Worked with Sets on the Beach to evolve the brand from a local pop-up into a drop-based eCommerce store. Led the full website build—handling branding, custom design, Shopify configuration, and development—while supporting product launch strategies, email marketing, and the overall digital customer experience.

01

Fox Home Solutions

Built and launched the website for Fox Home Solutions from the ground up, including design, copywriting, and on-page SEO. Integrated the site with a Google Business Profile to strengthen local visibility and drive leads—helping the brand outperform competitors in local search rankings across Long Island.

01

Hawk Law SEO Audit

Conducted a full digital audit for HawkLaw, identifying inconsistencies in NAP data across their website and Google Business Profiles. Assessed local SEO performance, social presence, and on-page optimization opportunities—delivering a clear action plan to improve rankings, strengthen brand consistency, and drive location-based traffic.

01A

A Woman’s Guide to Building Wealth With Crypto

Wrote and self-published a crypto eBook designed to empower women to take control of their financial futures. Covered foundational topics like generational wealth, market cycles, and crypto investing strategies—pairing educational content with a modern, approachable tone. Built the sales funnel through a Stan Store and promoted the eBook through Instagram reels and faceless content marketing.

Where I’m At…

Right now, I’m continuing my work in experiential marketing with incredible teams and brands through MKTG, The Hype Agency, and others. It’s been a rewarding experience—I’ve learned how to lead activations, connect with consumers in real time, and think on my feet (especially when tech or event logistics throw curveballs).

Outside of events, I recently completed a website project for a home restoration client, where I built an SEO-optimized site and set up a Google Business Profile to increase their local visibility and drive leads. Projects like this remind me how much I love merging strategy and design to help businesses grow.

…Where I’m Headed

After years of hands-on experience across brand activations, freelance web design, and digital strategy, I’ve realized that what I genuinely love—and where I perform at my best—is operations. I thrive when I’m organizing chaos, streamlining processes, and bringing clarity to moving parts.

This year, I’m taking that passion seriously by pursuing my CAPM certification and fully leaning into the career path I know I’m meant for. I’m excited to step into an operations or project coordination role where I can bring structure, creativity, and attention to detail to the table. I’m most energized when I’m creating systems that work, managing timelines with precision, and collaborating with individuals who share the same mission.

Big Names I Worked With​
Target Logo
L'oreal Logo
Anheuser-Busch Logo